How to deal with the challenges and challenges of the epidemic in the main offline sports training industry?

How to deal with the challenges and challenges of the epidemic in the main offline sports training industry?
The new coronary pneumonia epidemic has caused a serious impact on the domestic sports training industry, which is mainly engaged in offline business.Sauna, Yewang recently interviewed several specific people to understand the impact and response of the suspension of classes.Practitioners lamented that through the unpredictable crisis of the revolution, they began to think about changing the progressive business strategy and seeking a better model.Domestic sports training institutions have been greatly affected.The artificial loss of the site is not a small holiday. It was originally one of the hottest indexes for sports training. However, this winter vacation in 2020 was affected by the new coronary pneumonia epidemic. Sports training institutions across the country are still opening their doors to welcome the long-awaited scholars.”As far as I know, because of this outbreak, many training camps will temporarily or even permanently retreat.Liu Min, general manager of Beijing Shengdao Road Sports, introduced.Sauna, Yewang learned that there are many institutions that have succeeded in the operation of stadiums and have just begun to enter the training industry.Long Dajian, the manager of the teaching department of Youken International Basketball Club, said that after the business was suspended due to the epidemic, the biggest impact was the broken capital chain.It is understood that a basketball training camp like Youcan, which ranks in the forefront in Beijing, can also face the pressure of force majeure factors.”Sports training is mainly a physical model, with enough plates, space rental, and coach salaries.”Now that the entire industry is completely stagnant, there is no source of income and you cannot make ends meet. It can be said to be a devastating blow.”A chief person analyzed.Liu Min also predicted that 70% to 80% of the training camps suffered losses due to the epidemic mainly in venue rents and coaching hours, but his organization has taken a different approach and basically has no such problems.”Most of the training camps pay the rent of the venue in advance. Although the course is not started during the epidemic, the rent is non-refundable, because they are basically renting commercial premises, and the operator must also pay the rent to the owner; we agreed with the venue.‘先使用,后付费’的协议.After the suspension of the class, the salary of the full-time coach really needs to be paid. We have already paid the salary of January and February of this year as usual before the Spring Festival; the salary of March is also agreed with the coach and paid 50% according to the relevant regulations (this part of the expenditure) alsoWithin the tolerable range.”The losses are mainly concentrated in the rent of the venue and the cost of coaches.Attempts to develop the traditional teaching model of online teaching and offline training camps cannot be realized. Online live broadcasting and online teaching have become the “one-size-fits-all” choices for various institutions.The adoption of this model is the general trend of the Internet + era, customers have needs, and institutions also hope to gradually maintain the stickiness of students.However, the initial general response is general.”Physical education is different from mathematics and foreign language teaching. It is not necessary to understand what the teacher is saying. Physical education needs to be active and requires interaction with the teacher.We have done several live webcasts and found that the biggest problem is poor interaction and basically no feedback.Did the students follow suit? We did n’t know and asked the parents to post videos in the group, but the effect with the offline training camp was still much worse.”Liu Min said frankly, during the adjustment of the children’s home space, they can only perform part of the physical training and the practice of” the ball does not fall to the ground “. The combination of human and ball training cannot be completed.Some training institutions have used this temporary period to set up theoretical courses.Hu Xiong, the teaching director of Beilei Qinglan Sports Development (Beijing) Co., Ltd. told the sauna, Yewang: “We have launched a lot of online courses that are knowledge of basketball theory, from rules interpretation to some easy-to- master technical tactics, letStudents can study systematically during this period, and also provide many courses that students can practice at home.”Online live teaching has become a new choice for institutions.Exploring the new model, the welcome industry epidemic has brought a serious impact on the sports training industry, but most of the practitioners gradually withdrew gently, stopped losses in time, and actively responded.The domestic prevention and control indicators are gradually improving. The stadiums have resumed operation one after another. The training camp has also seen the dawn of resumption of work and began to gradually prepare. Online + offline will become a new attempt for this spring sports training camp.”Because of this epidemic, we have explored the online teaching model, which has been recognized by students and parents.After the epidemic, we will continue to develop online courses and combine online and offline to create a more complete course system.”Hu Xiong introduced.Liu Min also received new revelations through live webcasts, “Children basically attend training camps on weekends when they go to school, and they do not exercise enough on weekdays.Through this online live broadcast and parent interaction, it was found that if you send a 5-10 minute video every time and teach some simple training methods, let parents supervise the children to complete normally, and then go to the training camp to take classes on the weekend, the effect will be better.This prolongs the exercise time of the students and has a little effect on their growth.”Avoid blind expansion to become the highest and largest consensus.思考转型不忙扩张相关人士指出,疫情冲击也是对体育培训行业的一次“洗牌”:“能够在这场危机中‘活下来’的机构,也会开始思考如何重新振作,如何走得更长远。”Preventing quality and avoiding blind expansion has become the biggest consensus before.As long as there is no “difficult to refund” during the suspension of the small training camp, the flow of funds can be normalized quickly after the resumption of classes;It may take some time to restore the scale of the Air Force.In addition, the coaches of Beilei Qinglan organized a “charge” during the epidemic, preparing for a new look to welcome the resumption of work.”Developing business learning, teaching research and exploration, optimizing the curriculum system, by improving our own teaching quality based on the industry, to cope with the impact.”Liu Min believes that small and medium-sized training camps and certain” big crocodiles “have no price advantage, and need to develop other advantages as early as possible to think about changes.”We started to transform from ‘doing entities’ to ‘doing channels’ last summer.”He said,” Taking advantage of good relations with professional teams such as Shougang and Beijing Enterprises for many years, we have cooperated with the club to organize summer camps and winter camps.In the process of joint participation with other institutions, we have become a brand to expand our franchise business, and also a resource sharing for the basketball training industry to achieve a win-win situation.”Sauna, Ye Wang editor Liu Xihuang proofread Liu Jun